Today marks the launch of the new Erica Davies collection at QVC. The leading retailer has teamed up with stylist Erica Davies to produce a homeware collection. The 17-piece range offers everything, from bold garden furniture and faux plants to beautiful wall hangings.
In Erica’s own words the ‘colourful and bohemian’ collection is intended to help ‘add personality to our homes’. As a connoisseur of colour it’s no surprise the collection is bursting with vibrant brights and playful patterns.
Erica has been very conscious to create things people will love, all at affordable prices as not to exclude any budget.
What else is new at QVC? Is Amanda Holden’s new BundleBerry collection for QVC her best yet?
This morning I went along to meet Erica herself to talk about the colourful new collection…
Erica Davies talks through new QVC collection
‘My collection started with the ideas that inspire my own home; typography, colour, print, textiles and vintage pieces. I receive so many messages from my social media followers about the things in my home – those requests were my starting point.’
Which piece is your particular favourite?
‘It has to be the Love wall hanging’ Erica replies, without missing a beat. ‘It’s based on a vintage set of letters I have in my hall that I found in the window of an antiques shop. I get asked about them all the time. They make me smile every day and I really wanted to share the LOVE!’
Here’s the inspiration behind the wall hanging form the new collection…